Oddbeat / Studio
Different rhythm.
Better questions.
Unexpected ideas.
Hi, I’m Varun. I connect creativity, strategy and execution to build brands, experiences, systems and ideas people remember.
Enter the studio ↘
Scroll / something shifts eventually
The premise

Everyone has a rhythm.
Mine’s a little odd.

Oddbeat is where brand thinking, business instinct, leadership and creative curiosity live in the same room — without pretending they belong in neat little boxes.

Selected work

Things I’ve put
my brain into.

Not a résumé dump. A closer look at the problems, decisions and thinking behind the work.

01 / Brand building2020—2022

Pine & Lime

Building a personalized gifting brand across identity, product, content, customer experience, marketing and operations.

Building something from nothing↗
02 / B2B brand experienceIndia

Philips India

Taking the brand beyond the screen through physical touchpoints, business communication and exhibition experiences.

Beyond the screen↗
03 / Communication systemsGlobal brands

Sony · Instax · Xerox

Different audiences. Different tones. One discipline: making brand identity recognizable in the work.

Different voices, same discipline↗
04 / Leadership & operationsCanada

Hertz Canada

Creativity meets operations: customer experience, fleet performance, daily problem-solving and leadership in motion.

Leading in motion↗
The Offbeat

SIDE
QUESTS.

The work that doesn’t fit neatly into a job title — and probably shouldn’t.

DJ / Music4amPurgeArtExperimentsPhotographyIdeas without boxes
01 / SoundBuilding a harder, stranger rhythm after hours.
02 / VisualPainting, making, testing — mostly because the idea won’t leave.
03 / ExperimentsNot everything needs a business case before it deserves to exist.
How we got here

Not a straight line.
Good.

Global brands.

Sony Professional, Philips, Xerox and Fujifilm Instax. Learning how established brands stay recognizable while speaking to very different audiences.

Entrepreneurship.

Pine & Lime. Building, testing, selling, creating and discovering what changes when the brief is your own.

Montréal + leadership.

A new country, business studies and operational leadership at Hertz Canada — another rhythm, same instinct to solve.

MAKE IT
BEAUTIFUL.
MAKE IT
USEFUL.
MAKE IT ODD.